Customers do their research. They know all about your company, products and services before ever initiating any contact with you. The power has shifted to buyers, who have far more demanding expectations of sales people than ever before.
In the face of this shift, organizations need to rethink how they onboard, develop, and equip their sales team members to adapt in the age of the customer market.
During a recent GP Strategies webinar, Jaime Torchiana and Matt Baker shared best practices on equipping your sales force to add value to today’s customer as well as real customer examples on how companies like yours have successfully made this transition.
Click here to download a copy of the slides. You can view the recording, below: