“Having an evaluation and measurement plan that doesn’t just focus on the training metrics, but makes that full connection back to the business, is one of the most powerful decisions.” – Matt Donovan, Vice President of Learning Solutions
I would say that this early experience has shaped my career. I have been blessed with a range of opportunities to work with innovative organizations that advocate for the learner, endeavor to deliver relevance, and look to bend technology to further these goals. For example, while working at Unext.com, I had the opportunity to experience over 3,000 hours of “learnability” testing on my blended learning designs. I could see for my own eyes how learners would react to my designs and how they made meaning of it. Learners asked two common questions: Is it relevant to me? Is it authentic? Through observations of and conversations with learners, I began to sharpen my skills and designed for inclusion and relevance rather than control. This lesson has served me well.
In our industry, we have become overly focused on the volume and arrangement of content, instead of its value. Not surprising—content is static and easier to define. Value (relevance), on the other hand, is fluid and much harder to describe. The real insight is that you can’t really design relevance; you can only design the environment or systems that promote it. Relevance ultimately is in the eye of the learner—not the designer.
So, this is why, when asked for an elevator pitch, I share my passion of being an advocate for the learner and a warrior for relevance.
Latest posts by Matt Donovan, Senior VP, Digital Learning Strategies and Solutions (see all)
- Navigating the Challenges of Learning Innovation - July 18, 2019
- Silver Bells: Five Tips to Help You Avoid the Shiny Object Syndrome - December 17, 2018
- The Learning Technologies Ecosphere: Creating a Sustainable Strategy - October 3, 2018