The automotive retail landscape has undergone a seismic shift and may never be the same.
Selling cars with limited showroom traffic. Building relationships without face-to-face interaction. Providing remote test drives, trade valuations, and vehicle delivery. These and other conditions are now simply the reality of auto sales.
The goal line has shifted from in-person appointments to online transactions. Sales staff need the skills to engage remote shoppers through virtual meetings, build relationships via smartphone, and manage a digital business portfolio.