Case Study

Business Transformation in Action for Sportswear Company

Columbia Sportswear Company – Global Business Transformation Program

Columbia Sportswear Company is an industry leader in outdoor apparel and products with 100 locations. Reacting to changes in the retail world and the need for employee training expertise, Columbia Sportswear Co. engaged the services of GP Strategies.

The GP Strategies Solution

In consultation with Columbia Sportswear Co., GP Strategies performed a needs analysis, which led to training especially developed to address each of the roles undergoing change. The training was then delivered using a blended learning approach in two phases:

  • Business process training to address work processes and the new culture of collaboration and cross-functionality between roles
  • Hands-on systems training to align all enterprise users with the new suite of systems, capabilities, and the hands-on everyday use of the systems in their jobs.

The Outcome

GP Strategies’ approach proved invaluable to the success of the overall project. Employees received the right amount of information at the right time, while being provided multiple opportunities to talk with subject matter experts and practice transactions/tasks in the new systems during the multiple phases of training. In addition, together with Columbia Sportswear Co., GP Strategies won a Bronze Brandon Hall Excellence award in the Best Learning Program Supporting a Change Transformation category.

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