Case Study

Developing Leaders @ Havas Health & You: From Introspection to Inspiration

As one of the world’s largest global communications groups, Havas Health & You is responsible for producing advertising campaigns that help their clients garner incredible brand recognition. If you’ve ever seen Dos Equis’ “Most Interesting Man in the World,” TJX’s “Bring Back the Holidays Campaign,” or the Viberzi IBS-D character, you’ve gotten a glimpse into the creative genius that is Havas Health & You. It is this genius and creativity that Havas Health & You offers to its clients, the intellectual capital present in the incredible work done by Havas Health & You employees. And so it stands to reason that making sure Havas Health & You employees are motivated and thriving at work is critical to the organization’s—and their clients’—success.

The Challenge 

The group’s newly expanded and branded Havas Health & You talent management team recognized that supporting its employees, particularly those in influential leadership roles, was an  important area of focus. For this reason, Havas Health & You, in partnership with BlessingWhite, a division of GP Strategies®, established the Developing Leaders (DL) Program—a high-potential leadership development program aimed at supporting its up-and-coming executives.

GP Strategies Solution 

Havas Health & You is set up as a collection of internal agencies, and the strategy of the DL Program is to ensure that program representatives were identified across the organization. The first step in identifying high-potentials was to conduct a one-to-one discussion between the chief learning officer, HR leads, and the managing directors of each agency. This discussion was meant to ensure Learning & Development and agency heads were in agreement with respect to the talent in the organization. Managing directors were asked to consider their staff and then submit three to five names of individuals, including their reasons for nomination, strengths, and development opportunities. Ultimately, not all individuals submitted to the program were accepted with the final decision resting with the Learning & Development program sponsors

Results 

  • 88% feel their leadership skills improved as a result of participating in the program
  • 87% indicated that their team members have noticed a change in their leadership style
  • 100% agree that their confidence as a leader improved
  • 100% felt as though the program was a valuable investment

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