Case Study

Mastercard Motivates New Hires With Sleek Digital Learning Model

The Challenge

From the minute a new hire steps through the front door, they’re forming an impression of their new employer. Too often, they’re simply handed a binder full of documents to read alone in a barren cubicle, put through a meeting or two and are then expected to hit the ground running without an understanding of their place in the organization.

According to employee recognition company O.C. Tanner, 60 percent of organizations fail to set concrete goals or milestones for new hires. In a separate analysis, Harvard Business Review found that almost a quarter of organizations have no onboarding process at all. How an organization presents itself to new hires in the critical first few weeks on the job can spell the difference between an engaged, loyal worker and one that walks back out that door in six months. A lack of new hire onboarding processes can cost an organization time and money through lower productivity and morale.

GP Strategies® Solution

The “Welcome to Mastercard” onboarding pathway is a concise, interactive introduction to the company that offers new hires a broader understanding of their roles and vision of their future at the organization.

“We needed to stick to essential information with the goal of keeping the material bite-sized for better retention,” said Jawanda Staber. “It was also imperative that we presented the information in a way that sparks curiosity and aids retention. GP Strategies understood the importance of these requirements and made sure that all content was clear, interesting and vivid.”

An additional aim was ensuring the delivery of the program was sufficiently engaging and could effectively convey the essence of the Mastercard brand and the intangible spirit of the organization.

With these goals in mind, GP Strategies helped keep each element short and sweet, paying close attention to the length of videos and articles used while ensuring the overall layout was consistently concise and engaging.

Business Impact

Mastercard saw a dramatic increase in employee engagement and alignment to the overall mission after four months of their new hire onboarding program.

According to post-program surveys, conducted after the first week and the fourth month of the employee’s hire date, 89 percent of respondents felt the “Welcome to Mastercard” pathway supported business learning, while 85 percent felt confident in their ability to contribute after four months.

Further, respondents indicated that the pathway helped them feel equipped for success, prepared to add value in their new roles and aware of the career possibilities during their future with Mastercard.

Read more and download the full Case Study >


Results at a glance
Mastercard’s learning team rolled out a streamlined, interactive onboarding program that quickly immerses new employees in the mission of the firm and creates a sense of belonging.

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