Case Study

Reinventing Sales and Competitive Training at a Major Automotive Brand

In late 2018, a major automotive brand released a new product into a highly competitive market in the United States, full size light duty pickup trucks. Trucks and SUVs account for about 80% of this brand’s sales, and with trucks carrying the highest profit margins, this product launch was critical. This major automotive brand sought a new approach to its sales training model, with the goal of creating a lower cost yet further reaching and more effective approach.

Download this case study to learn more about the solutions GP Strategies deployed that improved sales and competitive training at this major automotive brand.

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