Case Study

Taking Regional Success Global at a Major Automotive Brand

A major automotive brand sought to increase the global popularity of one of its models, which was a stronghold in Latin America as the number one selling vehicle in the region.  The main challenge that this brand faced was taking this automobile from a regional brand to a global one, and as a result, they needed 1,800 professionals from 14 different countries to be involved in the project. Another goal was to have the best-selling vehicles in Brazil in both the hatch and sedan versions.

Download this case study to find out how GP Strategies helped this major automotive brand build on past successes and expand their regional successes globally.

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