Training in the Realm of Direct Sales
Avon is a leading global beauty company and one of the world’s largest direct sellers. With a business model that relies heavily on the quality of independent sales representatives, training is imperative to the success of the company. That’s why, when Avon needed training support, they turned to GP Strategies.
The GP Strategies Solution
To establish training needs, GP Strategies conducted phone interviews with Avon representatives, met with Avon stakeholders, and examined existing training. The resulting GP Strategies courseware blends business development strategies and applied sales skills and is designed to support Avon representatives at every phase—from business launch to website marketing, sales acceleration, and order management.
Avon commended GP Strategies on the courseware, citing that not only do the courses teach new techniques and technology, but they also successfully keep trainees refreshed on the basics of running their Avon business.