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Automotive Product Launch Experience

To drive consideration, engagement, and sales to the next level, learn more about our launch experience methodology PLXR (Product Launch Experience: Reimagined), a single holistic framework for relevant content and learning.

Closeup of interior of steering wheel and dashboard inside vehicle

Automotive Product Launch Experience

PLXR: a cohesive approach with tailored experiences for the audiences most critical to new-product sales: the retail network, the media, and consumers. Launch events are developed for the optimal balance between digital technology and the physical world.

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