The new digital landscape has brought about a host of challenges in the areas of automotive marketing and retail. Issues include the following:
- Passive technologies that are hard to present and demonstrate by sales and marketing teams, yet contribute to the overall cost of the car
- Many online options the consumer has available to them today in terms of vehicle purchasing, forcing dealer representatives to engage in new retail and bridge strategies to survive
- Regulatory compliance with regard to lending and the effect on dealerships
Prepare Your Dealerships to Excel in the Future
Remaining relevant and competitive in today’s quickly evolving automotive retail marketplace requires more than just the latest technology. It requires a well-prepared, agile workforce and modern business approaches that seamlessly span physical and virtual environments.
Visit RetoolingRetail.com to learn more about the people side of future retailing.
BROCHURE | Retooling Retail
BROCHURE | Virtual Selling Certification