On The Road To A Successful Customer Experience

The new digital landscape has brought about a host of challenges in the areas of automotive marketing and retail. Issues include the following:

  • Passive technologies that are hard to present and demonstrate by sales and marketing teams, yet contribute to the overall cost of the car
  • Many online options the consumer has available to them today in terms of vehicle purchasing, forcing dealer representatives to engage in new retail and bridge strategies to survive
  • Regulatory compliance with regard to lending and the effect on dealerships

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