Experiential Marketing

Experiential marketing events are a great opportunity to reinforce in person what your brand means to the customer.

Whether hosted at your showroom or another venue, GP Strategies can make it all go off without a hitch. From select markets to national tours, we will design, deliver, and measure the success of all your events—each one providing a personalized experience that perfectly blends your products or services, and the values they represent to customers.

Each customer event should be as unique as the product, service, or brand it promotes. We’ll customize a solution that’s best for you. A sampling of our innovative and product-specific events include the following:

  • A weekend-long owner group celebration with thousands of participants and headliner entertainment
  • A showroom gala featuring hundreds of prospects and current customers who want to view a much-anticipated new product
  • A service clinic where customers learn how to operate all features of their highly sophisticated new vehicle or electronic device
  • A driving school event that teenagers and their parents can attend to focus on safe driving tips and techniques
  • Lifestyle marketing events for VIPs staying at upscale spas to test-drive your products
  • Consumer pop-up sites and in-store promotions
  • Up close and personal consumer interaction with celebrities at a local or private event
  • A product-specific celebrity broadcast your customers can attend

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