Whether you sell cosmetics, computers, or cars, experts estimate that it costs five times as much to acquire a new customer than it does to retain an existing one. The key to customer retention is to establish an ongoing and trusting relationship with them.
GP Strategies can help make that happen through cost-effective, custom communication solutions that capture the customers’ attention while building your brand.
Download the Custom Communications PDF.
Increase brand advocacy among your customers
GP Strategies can help your brand create an ongoing dialogue with customers, resulting in repeat purchases. Using your customer data, we blend the right messages with the right media to engage your customers’ interest during their ownership experience, and frequently reinforce messages with targeted coupons and other short-term calls to action. A powerful customer loyalty and brand advocacy strategy includes the following channels:
Newsletters and e-newsletters
- Welcome kits
- E-mail campaigns
- Online communities
Audience of One™
Our proprietary Audience of One™ strategy takes custom publishing one step further by tailoring communications to individual customer profiles, using personal interests, geography, transactional data, levels of membership, and other relevant attributes.
By showing customers you not only know them, but also plan to continue pursuing their interests in your product and service development, you reinforce your position as their trusted source for whatever you’re selling.
Download the Audience of One™ PDF.
Our Proprietary Personalization Process
Customer data provides the starting point for our process. We then integrate, select, and refine multiple databases that eventually help drive the personalization levels. This results in individualized portraits of your customers, which can then be used to craft personalized communications containing distinctive stories and timely, relevant messages for each consumer.
One-to-One Marketing: The Proven Results
Audience of One™ communications have repeatedly proven to be more effective than traditional direct mail:
- A major sporting goods retailer tripled its response rate by switching to Audience of One™
- A survey of automotive customers who received our magazines revealed 84% were more likely to recommend the brand to a friend, and they were 25% more likely to purchase the same model or a vehicle from the same manufacturer
- Research reveals that 90% of recipients keep our magazines for one month or longer, and 62% pass them along to family and friends