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Author: janwyl

GP Strategies Automotive Advisory Board member Jeremy Anwyl is the founder of AnwylPartners and former CEO of Edmunds.com. He launched his automotive career in 1979 working with auto dealers who were looking for more consumer-centric and cost-efficient ways of marketing. Over the next 10 years, he worked with hundreds of dealers and surveyed hundreds of thousands more to learn what worked—exploring along the way many of the notions that many dealers held as “truths.” In 1991, Jeremy leveraged his experience to work with manufacturers on retailing and marketing efficiency. Notable projects include retail best practice studies for Toyota and Lexus, custom research assignments, conferences, and more. More recently, he spent 13 years leading Edmunds.com, during which time it transformed from an Internet curiosity to the largest automotive consumer website in the world. Since leaving Edmunds, Jeremy has worked as an author, mentor for start-ups, international consultant, and sought-after speaker.
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