GP Strategies Unveils New Brand as The Learning Velocity Company™
GP Strategies 2026 Brand Launch
Refreshed brand, new website, and live debut at Learning Technologies 2026 and ATD26 mark the next chapter for the 60-year learning leader in the AI-first age.
TROY, MI — April 24, 2026 — This week, GP Strategies unveiled a refreshed brand identity and a new website, gpstrategies.com, that reintroduces the company to the market as The Learning Velocity Company™. The refresh reflects how GP Strategies is bringing nearly 60 years of learning expertise into the AI-first age, helping organizations build workforce capability with the speed, relevance, and quality that today’s pace of change demands.
Skills now evolve in months, not years. Business strategies shift faster than traditional training cycles. And GP Strategies’ own research reveals an important gap: only 19% of L&D teams are viewed as strategic partners by their organizations, and while 98% of learning leaders want to measure impact, fewer than 1 in 4 have budgets to do so. Meanwhile, nearly one-third of leaders cite fear of failure as their top barrier to adopting new ways of working.
Learning velocity™—the ability to build capabilities at the speed of business change—has become the defining competitive advantage, and it sits at the center of GP Strategies’ refreshed positioning: amplifying your people’s potential at the speed of opportunity.
60 Years of Learning Heritage, Built for the AI-First Future
Founded in 1966, GP Strategies has helped the world’s most complex organizations turn human capability into competitive advantage across every major shift in how people learn and work: from classroom to eLearning, from blended to immersive, and now from human-led to human + AI. Today, GP Strategies operates in 35+ countries, delivers in 19 languages, and supports more than 6,000 organizations globally with a community of 3,000+ learning professionals.
GP Strategies’ 60-year vantage point is exactly what the AI-first age demands. “The companies winning right now aren’t necessarily spending the most on technology or training,” said Jean-François (JF) Vézina, Chief Executive Officer of GP Strategies. “They’re the ones who’ve figured out how to build new capabilities at the speed their business needs them.” Speed alone, Vézina noted, isn’t enough: getting the right skills to the right people at the right time is what makes performance actually change. “That combination is what we mean by learning velocity, and it’s what our new brand stands for.”
The new brand carries this heritage forward. It pairs deep learning methodology with AI-powered delivery through GP AIQ+™, the company’s proprietary AI platform for accelerating content creation, personalizing learning at the moment of need, and automating learning operations at enterprise scale.
A New Website Experience at gpstrategies.com
The newly relaunched gpstrategies.com is built around the challenges people leaders actually face—skills-based transformation, enterprise learning at scale, human-AI workforce readiness, technology adoption and change, and more—and connects them directly to the solutions, industries, and expertise best suited to solve them. The site introduces a modern visual system, clearer navigation across solutions and industries, and deeper content on how GP Strategies delivers speed, relevance, and quality at enterprise scale.
Debuting the New Brand at Learning Technologies 2026 and ATD26
GP Strategies will debut the new brand live at two of the learning industry’s flagship events in the weeks ahead, with speaking sessions from company leaders and on-floor demos of GP AIQ+™.
Learning Technologies 2026 | AI Learning Innovation Showcase
This marks a key moment in the company’s brand evolution as The Learning Velocity Company™, bringing its AI-first learning approach directly to global learning leaders.
- Location: Excel London
- Dates: April 29–30, 2026
Speaking Sessions
From Prompt Engineer to Context Architect: The Technical Blueprint for Trusted AI in Learning
- Speaker: Jeff Fissel, VP of Technology
- Date & Time: April 29, 3:30–4:00 PM BST
Building AI That Actually Scales
- Speaker: Matt Donovan, Chief Learning and Innovation Officer
- Date & Time: April 30, 3:15–3:30 PM BST
ATD26 | AI-First Learning Leadership Experience
GP Strategies will also participate in ATD26 in Los Angeles, where the company will share insights on leadership, transformation, and scaling learning velocity in the AI era.
- Location: Los Angeles, CA
- Dates: May 17–20, 2026
Speaking Session
Change Is Changing: Leadership Strategies for the AI Era
- Speaker: Karie Willyerd, Head of Strategic Customer Engagements
- Date & Time: May 18, 3:00–4:00 PM PT
Live GP AIQ+™ Demos
Live demonstrations of GP AIQ+™ will take place at the GP Strategies stand throughout both Learning Technologies 2026 and ATD 26, showcasing:
- AI-driven content creation
- Personalized learning at scale
- Automation of enterprise learning operations
Attendees who pre-register for a demo will be entered to win a pair of AirPods.
What’s Next for GP Strategies
The brand refresh is the first of several milestones GP Strategies will mark in 2026 as it scales its AI-powered learning capabilities and deepens its partnerships with people leaders navigating the AI-first age. The new GP Strategies website will continue to evolve through the year with new client stories, solution launches, and thought leadership on learning velocity in practice.
Explore the new GP Strategies at gpstrategies.com
About GP Strategies
GP Strategies is The Learning Velocity™ Company. We help organizations amplify their people’s potential at the speed of opportunity by delivering learning with speed, relevance, and quality. For 60 years, we’ve combined proven methodology with cutting-edge AI—including our proprietary GP AIQ+™ platform—to enable continuous learning that keeps pace with continuous change. Learn more at gpstrategies.com.