Automotive Retail Academy

Reimagine Your Learning Strategy

The automotive industry is responding to rapid change. Dealership operations have evolved. The way consumers buy cars has been transformed, along with the methods your people use to sell them. Dealers must adapt to these disruptions from the general office to the showroom, from the service department to the parts department.

GP Strategies’ Automotive Retail Academy (ARA) provides best-in-class, performance-based learning experiences establishing an internal pipeline of top performers and qualified leaders.

  • Learn in place – No travel required
  • At the learner’s own pace – And on their own schedule
  • Real-world scenarios – Actionable tips for immediate application
  • Performance based – The learner progresses as they meet key objectives
  • Future focused – Enhances key skills for an evolving market


percent of dealership employees say career growth potential is “extremely important” to their happiness on the job


percent will consider leaving when they don’t see that potential

ARA Learners

Focus on deep-dive learning with a role-based curriculum, leveraging applied learning

Core Audiences

General Manager

Sales Manager

Internet/BDC Manager

Service Manager

Parts Manager

Additional Audiences

Fixed Operations Director

General Sales Manager

Sales Consultant

Service Consultant

OEM Field Staff

Cohorts and Coaching

Foundational to the Automotive Retail Academy are two crucial social components. All students:

  1. Are placed in groups with classmates from different dealerships
  2. Interact regularly with a seasoned faculty of automotive professionals

The Right Format

The ARA weaves the best approaches into a comprehensive learning experience.

The Right Solution

Best-in-class content and platform

The only all-digital offering in retail leadership development

Shorter time to proficiency

Lower cost than legacy alternatives

The first certification in the industry

The Right Technology

  • Group or individual enrollment
  • Tracking of engagement, progression, and completion
  • Personalization supported by AI
  • Rollout and management supported by automation
  • Responsive design
  • GDPR compliance
  • Cloud-based

Request a Demo or Contact Us