Situation
Mercedes-Benz USA worked with GP Strategies to design, develop, and produce a three-day brand immersion program that creates buzz and increases understanding around their new brand and product strategy.
Our partnership has been exceptional. The program is certainly great and more applicable to our brand. The partnership between our company and GP Strategies, in my opinion, was something that we worked together on to create a very good journey and something that’s truly special.
Jason Fullman, Department Manager, Retail Training
Results
- A multi-year, leading-edge brand initiative for Mercedes EV product launches.
- Full venue redesign of the Mercedes-Benz Visitor Museum into the EQ Explorium.
- The learning journey includes interactive exhibits, a VR experience, gamified digital event guide, two factory tours, and a series of driving competitions.
- 38% more brand knowledge over 2,200 participants.
- 99% average satisfaction rating across the board.
