Two months following a great experiential sales training event, the learning leader bragged about how well the trained salespeople were doing. Last month, they sold 83 widgets on average, while their untrained colleagues sold only 60. When he presented the results to the sales leadership team, his enthusiasm quickly waned. They explained that they intentionally invited higher performers to the event as a form of recognition for their performance.
Was the training really a success? Was the sales result fact or fiction?
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