Case Study

Onboarding Employees at Major Automotive Brand

Over the last several years, the sales and marketing organization of a major automotive brand has seen their new vehicle sales volume and parts and accessories revenue grow significantly with exciting new vehicles being introduced – all while their employee population has grown only slightly. To support this growth, they recognized the critical need to better equip and prepare their employees to be efficient and effective, and to onboard new employees faster.

The Challenge 

The company’s learning academy is charged with providing a wide range of learning, coaching, and training solutions for dealership employees as well as brand training for its own corporate employees. The academy’s vision is to reflect the company brand and quality in each learning and performance support offering.

GP Strategies Solution 

The academy elected to partner with GP Strategies to design, develop, and launch learning elements. Recognizing that a wide range of content was needed, GP Strategies first identified gaps in content in key areas to meet the needs of critical populations. The focus was on Onboarding content for brand orientation, culture, and values and on Employee Development to Proficiency content on role-specific skills and competencies.


The overall objective of the solution was to speed up the employee onboarding process and provide a more consistent experience. Thus far, response to the content has been very positive. Initial findings indicate that the quick-start learning guides have cut the amount of time spent by managers and other colleagues to bring a new employee on board by up to 40%.

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