It’s really about rethinking the business versus just plugging in a digital tool.Cathy Palochko, Senior Vice President and Global Automotive Lead
The retail auto industry has seen some major changes with digital retailing tools being the central part of the customer’s buying experience. Research shows that 80% to 90% of the buying journey is now spent online and independent of the dealership. As shoppers become more empowered and independent, how can dealerships add value to the buying process?
Cathy Palochko, Senior Vice President and Global Automotive Lead and Linda Lamppert, Director and Human & Organizational Performance Specialist, join this episode to share insight into how dealerships can use data from digital retailing tools to add value in the modern buying journey in a way that is meaningful to the customer.
Listen to this episode to learn:
- How auto dealerships can use digital retailing tools better
- What lessons car dealers can learn from other industries that are going through similar digital transformations
- What skills dealerships need to learn to make the best use of the digital retailing tools
- What data should be used in the sales process and how to best leverage it